11.11 Singles Day

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11.11 Singles' Day
11.11 Singles' Day

The annual Singles' Day sales are just around the corner, and shops have started to roll out some incredible deals to attract consumers. Held on Nov 11 every year, more commonly referred to as 11.11, the 24-hour extravaganza was originally a celebration for lonely hearts in China, but has now ballooned into a multibillion-dollar online sales event.

About 11.11

Singles day or Guanggun Jie 光棍节(literally: 'Single Sticks' Holiday') is a shopping holiday popular among young Chinese people[1] that celebrate their pride in being single. The date, November 11th (11/11), was chosen because the number "1" resembles an individual who is alone. The holiday has also become a popular date to celebrate relationships, with over 4,000 couples being married in Beijing on this date in 2011, compared to an average of 700 a day.

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Origin

Chinese Singles' Day, or Bachelors' Day, originated at Nanjing University in 1993. Singles' Day celebrations spread to several other universities in Nanjing during the 1990s.[5] The holiday was named "Singles' Day" because its date, 11/11 (November 11), consists of four "ones," representing four singles. There are several theories explaining the creation of the Singles' Day festival.[6] The most widely accepted theory is that the holiday grew out of Nanjing University's dorm culture. One origin story is that in 1993, four male students of Nanjing University's Mingcaowuzhu ("All single men") dorm discussed how they could break away from the monotony of being single and agreed that November 11 would be a day of events and celebrations in honor of being single.[7] These activities spread through the university and eventually made their way into wider society. The spread increased with social media use, and the event has become increasingly popular within contemporary Chinese culture and society.

Why 11.11 for Chem On

As 11.11 symbolizes the new generation of e-commerce and online shopping, we wanted to celebrate the birth of Chem On on this special day. We believe that e-commerce will be the next breakthrough in the chemical and solutions industry, or the B2B industry, and we hope that Chem On can be a big part of this; so when you see 11.11, think of Chem On!

Jasmine Ng Posted by Jasmine Ng

Jasmine Ng is a keen learner and a Digital Marketer, and always excited to share news and tips about what's new in the market!

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